Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died. Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died. Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died. Researchers are beginning to explore the motivations that turn a link, like a video of a firefighter saving a kitten, into click bait. It didn’t work for one site that reported that the kitten eventually died.